In a mixing bowl, add warm milk, sugar, and yeast and whisk together. Set the mixture aside for 5 to 7 minutes until it becomes frothy.
Mix in the cooled butter, egg, salt, and 2 cups of the flour. Add the rest of the flour until the dough starts to separate from the sides.
Knead dough for a smooth finish as described for 8 to 10 minutes. Place in a bowl that has been greased, cover it and let it rise for 1 hour.
After punching it down, split into 12 equal balls and arrange in a 9x13 pan. Cover and let it rise for 30 to 45 minutes.
Combine softened butter, garlic, parsley, and chives. Before baking, brush the rolls.
Bake for 18 to 20 minutes, or until they are golden brown. After baking, brush with the herb butter again.