Preheat oven to 375°F and line a baking sheet. Dust surface with flour.
Toss apple slices with lemon juice so they don't brown. Microwave 30 sec if too stiff.
Roll puff pastry to a 10 x 8 inch rectangle and cut into 6 strips.
Mix sugar and cinnamon. Brush butter on strips. Sprinkle cinnamon sugar.
Arrange apple slices overlapping along each strip, skin side up. Fold pastry over the bottom of slices and roll into roses.
Place in muffin tin or on sheet. Brush with apricot jam. Bake 25–30 minutes until golden.